Business Building Master Class

Natural Lifemanship and Horse Sense of the Carolinas have partnered together to offer a business class to support owners, practitioners, and those aspiring to run a successful equine-assisted business.

Do you want to take your EAP/EAL business to the next level?

Are you just getting started or thinking of starting a business?

Let us be your guides.


5 one hour sessions - days and times vary

Building and running a successful business in the Equine-Assisted helping professions can be daunting. There are multiple considerations that could make or break a business.

Among these considerations are:

  • Business structure and formation (for- or not-for-profit; incorporation, liability insurance)
  • Sources of revenue (i.e., grants, contracts, insurance, fee-for-service, etc.)
  • Expenses
  • Marketing and generating clients
  • Building collaborative partnerships
  • Mission, vision, demand and capacity
  • and others…

Natural Lifemanship co-founder Bettina Shultz-Jobe, and Horse Sense of the Carolinas founder, Shannon Knapp, team up to offer a Business-Building Master Class: Five seminars covering the most critical aspects of running a successful EA business. You will get virtual access to the latest information on equine assisted practices from two of the industry’s most experienced and successful leaders.

This training may be offered in one of two formats:

Live Sessions Self-Paced Online
5 one-hour Sessions Live classes – join via Zoom at specified dates and times Pre-recorded – watch online at your own pace within a 10 week period
Office Hours N/A – there is opportunity for Q&A during each session Yes – office hours on Zoom are held every other week at specified dates and times
Online forum Yes Yes
Private Consultation Included Included
Cost $375 $375


Scroll down to view and register for any available upcoming events. 

To be notified of future events, please click here.

No upcoming events scheduled