By Kate Naylor and Bettina Shultz-Jobe Do you remember what drew you to the field of Equine Assisted Services when you first started down this path? Was it to help people? To help horses? Maybe Both? If you are like me, you wanted to take your work to the next level...
Experience Versus Competence: What Do We Certify?
by Laura McFarland | Jul 21, 2025 | Basics of Natural Lifemanship, Business, Equine Assisted Trainings
What Does It Really Mean to Be Certified? When we launched the Natural Lifemanship (NL) Certification Program in 2016, we asked ourselves two important questions: What does it mean to be NL certified? And what exactly are we certifying? Many of us had been studying...
“So… Are You a Horse Whisperer?”: Demystifying Equine-Assisted Mental Health
by Bettina Shultz-Jobe, LPC, NBCC | Jul 15, 2025 | Basics of Natural Lifemanship, Business
What Do You Actually Do With the Horses? One of the hardest things about working in the field of equine-assisted services is answering this simple question: “What exactly do you do?” What I do as a licensed mental health counselor can feel like a riddle sometimes....
Work is Always Going to Feel Like Work
by Bettina Shultz-Jobe, LPC, NBCC | May 9, 2024 | Business
There's this popular saying that goes like this: Find what you love to do, and you'll never work a day in your life. Do you know that one? This phrase is inspiring and motivational, but it oversimplifies the reality of building and running a sustainable business. Yes,...
Developing Secure Attachment with Your Business
by Bettina Shultz-Jobe, LPC, NBCC | May 6, 2024 | Applied Principles, Business
This Sunday we celebrate those who mother – all of those who have given birth to beautiful new things and nurtured those already in existence. Those who have fully embraced and bravely unleashed the kind of creative, nurturing energy that supports, grows, heals, and...





