There’s this popular saying that goes like this: Find what you love to do, and you’ll never work a day in your life. Do you know that one?
This phrase is inspiring and motivational, but it oversimplifies the reality of building and running a sustainable business. Yes, itβs so, so important to do work that lights you up. If youβre reading this blog post, itβs likely youβve already found it. You know that working with clients and equine partners, in a natural setting, to facilitate healing is what you were called to do here on this earth. That part of the popular saying makes sense to most of us.
Itβs the second part thatβs a little tricky. I donβt know about you, but I absolutely love what I do, and it still feels like work every single day. In fact, Iβd say I work even harder as a business owner doing what I love to do than I ever did when working for someone else.
Debunking the Myth
When I talk with people who stick it out in this field, no one claims that it doesnβt feel like work. People leave soul crushing corporate jobs or other roles that donβt fuel their passions in order to start a business offering Equine Assisted Services. Before they know it, theyβre working harder than they ever did in that corporate job, but they wouldnβt have it any other way.
Itβs like parenting. Parents say there is nothing thatβs so exhausting as having a childβno job has ever been harder or more stressful, theyβve never had to worry about finances the way they do as a parent, they have sleepless nights and experience constant worry. And in the same breath they will say, βOh, but I would never have it any other way.β
That goes for us in this business, too. Itβs extremely hard, it creates stress and worry sometimes. It feels like work. But thereβs nothing more mindblowingly worth it than this.
Work the Business, Donβt Let It Work You
The difference between people who succeed in this field and those who donβt make it is learning to love (or at least tolerate) running the business. This means finding enjoyment in the things that make the business hum, whether thatβs contracts and insurance, marketing, human resources issues, or grant writing.
If the only thing you love is doing the work, your best bet truly is to go work for someone else. But if you want the flexibility and freedom of running your own business, then you have to figure out how to make your business work for you, so it doesnβt work you over.
When the business is set up correctly and running smoothly, you get to do more of the work that lights you up. Making sure your business is sustainable, profitable, and compliant is a necessary part of continuing to do the hands-on work that feeds your soul.
Built to Last
While the saying “Find what you love, and you’ll never work a day in your life” is comforting, it’s not the reality for most of us. Building and running a business is hard work, even when it’s rooted in your passion and purpose. The key is to love what you do enough to embrace the entire journeyβchallenges and all.
If you would like support in creating a business that is built to last, I invite you to check out our Business Building Master Class. In this 15-week course (there is also a 6-week version of the course), youβll learn what worked (and what didnβt work!) for Shannon Knapp and yours truly, in our EAS businesses. You will also learn from many other successful EAS business owners who have maintained their own businesses for decades. Shannon and I have helped many equine-assisted practitioners build businesses across the country and throughout the world, and are so excited to make this course available to you.
Building a business is hard work, but it doesnβt have to be done alone. I hope youβll join us.
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