The Top 5 Things Every Equine Assisted Practice Needs to Know for Business Success


You have a vision for your future. One in which you build a successful business around Equine Assisted Therapy and Learning, that fulfills your desire to support people in need of healing. A business that provides consistent income to support you and your family, while you do what you love.  Shannon Knapp with Horse Sense of the Carolinas and Bettina Shultz-Jobe with Natural Lifemanship have found tremendous passion and success in helping equine-assisted practitioners just like YOU build businesses across the country and throughout the world!  In this recording of a webinar they offered on December 9th 2020, they discuss the top five things you need to know to successfully build and run a business in this very unique field.

In this webinar, Shannon and Bettina discuss:

  1. The importance of having a working vision and mission and, most of all, a clear understanding of capacity and demand.
  2. The most important consideration for each business structure including for-profit and not-for-profit.
  3. The unique considerations of running your business on your personal property versus leasing space elsewhere.
  4. How to ensure safety and risk management for your business, your clients, your staff, and your facility. Participants will learn how to find good insurance coverage and how to reduce costs.
  5. The laws related to managing volunteers, staff, contract workers, hourly employees, and how this affects your business.


View the rest of the series: