The NEW! Business Building Master Class
Shannon Sikes-Knapp of Horse Sense of the Carolinas and Bettina Shultz-Jobe of Natural Lifemanship have loved helping equine-assisted practitioners build businesses across the country - and now they‘ve decided to kick it up a notch!
Introducing the NEW Business Building Master Class - the most comprehensive business building course yet. Build the equine business of your dreams!
We all know how hard it is to make a living in this industry - the average person stays in this business of EAP/L for only 2 years. Bettina and Shannon have maintained their businesses for over 2 decades! Join them as they walk you through the business-building process, from vision to finalized business plan. There just aren’t any other opportunities like this out there.
With the NEW Business Building Master Class you will receive:
- 13 meetings with Bettina and Shannon, for 1.5 hours each (that’s nearly 20 hours of small group, virtual meetings - 4x more than the previous class!)
- Special guest presenters!
- Guidance on big picture items like vision and mission, as well as the nitty-gritty like grant writing, insurance, note writing, staff management, contracts (and so much MORE)
- 2 hours of individual consultation - One with EACH instructor
This course covers a breadth and depth of business questions and concerns. Both instructors have managed their businesses through a variety of paths - self-owned farms, leasing agreements, non-profit and for-profit - their decades of experience is sure to give you the tools needed to develop a healthy and sustainable business. Upon completion of the entire course you will have created a necessary and thorough business plan to present for grants, loans, insurance, and more!
Business planning and building does not have to be a lonely and overwhelming process - join Bettina and Shannon for connection, networking, and substantial business planning support.
AGENDA at a GLANCE
| Session ONE: Introductions and Vision
A great plan begins with a vision. How do you envision your business?
|Session TWO: Mission, Capacity and Demand
What is your purpose and what needs do you fill in your community?
How can you meet the demand and make the greatest impact?
|Session THREE: Non vs. For-Profit – Business Structures
Do you know the most important considerations for each business structure?
|Session FOUR: Liability Insurance and Risk Management
How do you ensure safety and manage risk?
What kinds of protection do you need for your business, your clients, your staff, and your facility?
Where do you find good insurance and how can you reduce costs?
|Session FIVE: Ethics and Scope of Practice
What are your ethical guidelines?
What are the ethical challenges specific to this field?
What is an “ethics support system” and why do you need one?
|Session SIX: Clinical Notes
What do you need to know about writing good clinical notes/professional documentation?
How can your notes help you meet goals for program evaluation, research, and grant or contract requirements?
|Session SEVEN: Income (including passive income)
Revenue streams are the lifeblood of your business; how do you design them?
The next few sessions cover some primary sources of revenue for EA businesses.
|Session EIGHT: Billing Health Insurance
What are the pros and cons of accepting insurance for services?
What codes can be used for your services?
How can you streamline the billing process?
What are some software programs that can assist with billing?
|Session NINE: Grants and Grant Writing; Policies and Procedures Overview
What are the core components of almost all grant applications and requests for proposals (RFPs)?
Do you know what policies and procedures you need to have in place for your organization specific to this field?
Learn how to write grants your organization can live with AND that get accepted.
|Session TEN: Contracts and Proposals; MOUs (Memoranda of Understanding)
How to write them, what to include, and all other considerations!
We will review sample contracts and proposals, line by line, highlighting what NOT to overlook.
|Session ELEVEN: Fundraising, Marketing, Demonstrations; Generating Clients; Raising Awareness
What key programs do you need to have in place?
Where do you learn about fundraising?
What essential marketing collateral do you need?
What to do/not to do in demonstrations.
How do you asses your market, and create a marketing strategy?
|Session TWELVE: Expenses
We’ll discuss all things expenses. Not the fun part, but so important!
We will review sample fixed and variable expenses, in detail.
|Session THIRTEEN: Human Resources – Managing Volunteers and Staff; Contract Workers versus Hourly Employees
What are the laws and how do they affect your business?
Individual contracts versus staff
Clear expectations and job descriptions
|*** TWO Individual Consultations are Included.***
Between each of the 13 class sessions, you will complete homework assignments enabling you to develop your business as we progress.
You will also receive a personal consultation with each instructor to talk about your business and get personal guidance.
Are you a TRAILBLAZER in the EAP/L field? Would you like to be?
Trailblazers truly make a difference in the world, easing the way for others on the path.
If you are looking for an opportunity to positively impact the worldwide EAP/L community, consider joining Shannon Knapp’s Trailblazers Uncensored: Uncommon Business Sense for EAP/L Programs. Trailblazers Uncensored is an online membership community designed to support sustainable equine therapy and learning programs throughout the world. Shannon and her team support the EAP/L community with recurring educational webinars (weekly throughout COVID pandemic), as well as through sharing forms and other EAP/L documents, offering discounts on specialized trainings & curriculums, helping EAP/L programs develop passive and semi-passive income streams, through consultations and much more. The weekly series, Seeking Opportunity in Challenge, and other COVID related resources are free of charge to all throughout these challenging times. Working Together Works!
No upcoming events scheduled
OTHER TRAININGS YOU MAY BE INTERESTED IN
Building Your Resilience
The NEW! Business Building Master Class
NEW: The Virtual Fundamentals of Natural Lifemanship Training
Experience the Fundamentals of Natural Lifemanship from Home! Helping people form connected, trusting relationships to overcome toxic stress and trauma has never been more critical than it is at this exact moment in history. At the Natural Lifemanship Institute, we have spent the last 10 years teaching our Fundamentals training to mental health professionals, life coaches, equine professionals, and others in the healing professions. And now, for the first time ever, we are offering this essential training online from the comfort of your home. We have specially designed this training to meet YOUR needs, with three options to choose from.
Connected Horsemanship Training
NL Conference 2020
NL Personal Intensive
SPECIAL Relationship Logic Immersion Training and Campout – Wild Horse Sanctuary, Shingletown, CA
Rhythmic Riding Immersion
Blended Fundamentals of Natural Lifemanship Training
Natural Lifemanship Intensive
Relationship Logic Immersion
Equine Connected EMDR (EC-EMDR)
Natural Lifemanship for Spiritual Connection
This model is very profound, well organized and deeply developed in its presentation of ideas and principles, and precisely aligns with my philosophy of coaching.
-Attendee - Fundamentals of Natural Lifemanship training , May 2019
Tim and Bettina are down to earth people. They have extensive knowledge and you will not be disappointed should you choose them to improve your program.
-Michael (Brady) Bunch
“This is the best training that I have attended in my almost 8 years at WCJS.” “This class was excellent. It helped me have a better understanding of dealing with trauma kids. The horse training was very exciting and a great hands-on tool – the class was very informative, I…
-Attendees of the 2013 and 2014 Williamson County Mental Health in Schools Conference
"Tim and Bettina trained our Juvenile Probation Officers and our Juvenile Supervision Officers and we have seen a drastic positive change in how our staff perceive and interact with youth. Tim and Bettina also presented at our 2013 and our 2014 Wilco Mental Health in Schools Conferences to more than…
-Matt Smith, LPC-S
"I was amazed at what I learned in the 3-day Natural Lifemanship workshop with Tim and Bettina. Their combined knowledge of horses and mental health issues was impressive! Each demonstrated extensive knowledge of his own specialty – Tim with horses, Bettina in Mental Health. But, that knowledge cleanly overlapped the…
-Gwen Murphy, MEd, LPC, NCC, NBCCH
What a great clinic. The mix of equine psychology and equine assisted psychotherapy is a beneficial blend of life! Loved the one on one, small group atmosphere.
"I recently attended my first Natural Lifemanship training and I have to say that it was one of the best trainings I’ve been to! I learned so much about brain development, the effects trauma has on children and the power of partnering horses with these children. The focus on relationships…
"The Natural Lifemanship training was more than I possibly could have hoped it would be! Every topic covered was not only interesting and valid but crucial to the big picture that was painted over the three day training. Tim and Bettina were sure to offer a rationale for each concept…
“Tim and Bettina are so knowledgeable and articulate it left me feeling like I had read an amazing text book that I will have to re-read at least a couple more times to be able to fully integrate all the information. It's such a simple concept and makes so much…
-Kathy Magill, LPC
"It was very interesting to see how horse psychology relates to peoples’ everyday lives. I learned how the horse treats a human exactly how the person treats them. This is helpful in relationship building in your client’s everyday life."
“I have seventeen years of clinical experience working with adults and children in a clinical setting. Approximately Twelve years ago I met an individual named Tim Jobe. Tim was your stereotypical cowboy with a dirty hat and worn jeans. He knew I was a therapist and began to discuss with…
-Chris Chandler, M.Ed., LPC
"I have so enjoyed using and applying the information that I learned at a recent Natural Lifemanship workshop in my work with clients and families . The principles presented in Natural Lifemanship take some very complicated and detailed principles of behavior and psychology and make them digestible for every day…
-Dr. Beverly Dolenz Walsh, Ph.D.
“I learned a lot during the workshop, and everything was explained very well. It was good to see that there is a relationship building program for individual therapy versus just team building. I also liked that through this program not only do you learn to build a relationship, but it…
-Brigitta Bogan Gielisse
“I truly valued the training.... I feel like I learned more from the two days of training I received from Natural Lifemanship than I ever have from any training regarding equine assisted psychotherapy! It generated days of self-reflection, and has completely enhanced the work I do with my clients when…
-Debbie Stjernholm, LPC, CAC II, EAP II
“The Natural Lifemanship training was awesome! We all learned SO much and left the training feeling so energized to do this work with traumatized children in our community. Tim and Bettina have taken what we previously knew about the power of Equine Assisted Psychotherapy to the next level! The experiences…
"I was attracted to Tim and Bettina Jobe’s Natural Lifemanship approach to equine assisted psychotherapy because it bridges the gap between the methods that rely totally on the use of groundwork and methods that focus primarily on mounted horsemanship. Natural Lifemanship is all about the relationship between the human and…
-Michael Dawson, MA, LPC
"Bettina and Tim take the meaning and effectiveness of equine assisted therapy to another level. Simpler and deeper."