Natural Lifemanship

Business Building 101 (3 CE Credits)

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Do you want to take your EAP/EAL business to the next level? Are you just getting started or thinking of starting a business?

Let us be your guides!


Shannon Sikes-Knapp of Horse Sense of the Carolinas and Bettina Shultz-Jobe of Natural Lifemanship have loved helping equine-assisted practitioners build businesses across the country! Each has managed her businesses through a variety of paths, including self-owned farms, leasing agreements, non-profit and for-profit. Now they bring their combined experience and expertise to you! Their decades of experience is sure to give you the basic tools needed to develop a healthy and sustainable business.

Building and running a successful business in the Equine-Assisted field can be daunting. There are multiple and unique considerations that could make or break a business.

In this 3 hour course, you will learn the following:

  1. The importance of having a working vision and mission and, most of all, a clear understanding of capacity and demand. A great plan begins with a vision, a purpose, and a clear understanding of the needs you fill in your community.
  2. The most important consideration for each business structure including for-profit and not-for-profit. Also discussed are the unique considerations of running your business on your personal property versus leasing space elsewhere.
  3. How to ensure safety and risk management for your business, your clients, your staff, and your facility. Learn how to find good insurance coverage and how to reduce costs.
  4. The laws related to managing volunteers, staff, contract workers, hourly employees, and how this affects your business.

This course was offered and recorded at the Interconnected 2020 Virtual Conference.


Business Building 101 Final Quiz

Length: 10 minutes

To complete the course and to earn 3 CE credits, you must complete both lessons and pass this quiz with at least 80% accuracy. Please click “view the lesson quiz”…