Most people fail at running an EAP/L Business.

You are not
most people. 

LET'S GET TO WORK

The Business Building Master Class was designed to shorten your learning curve.

You have a vision for your future. One in which you build a successful business around Equine Assisted Therapy and Learning, that fulfills your desire to support people in need of healing. A business that provides consistent income to support you and your family, while you do what you love.

Whether you are new to the EAP/L field, or are a seasoned practitioner looking to expand your role as business owner in this unique field, we are here to guide you. You will learn the foundations for building a successful and sustainable business, and will feel confident in running your own.

More importantly, you will gain the knowledge and skills needed for running an EAP/L business, which has unique needs. You will learn from business owners in the EAP/L field who have run successful businesses of their own, using principles and methods that are unique to the field itself. 

The learning curve can be frustrating, time consuming and costly.

The Business Building Master Class was created to help you build the business of your dreams, without the expensive lessons that many new business owners in this field learn along the way. 

Shannon Sikes-Knapp of Horse Sense of the Carolinas and Bettina Shultz-Jobe of Natural Lifemanship will guide you throughout the entire business building process, from developing your vision and mission, to completing and implementing a detailed business plan. 

Shannon and Bettina have found tremendous passion and success in helping equine-assisted practitioners just like YOU build businesses across the country and throughout the world! And they would love to help make your business dream a profitable and sustainable reality.

Whether you seek a solid business foundation in the EAP/L field, are hoping to book your first client, or are looking to scale your EAP/L business, we meet you where you are and guide you to success.



Brown horse

You likely know how hard it is to make a living in this industry, with the average person staying in this business of EAP/L for only 2 years. But through this class, you’ll learn what works, from two successful EAP business owners who have maintained their own businesses for over 2 decades!

The time to register is NOW! Spots are limited.

The last day to register is December 17, 2020.

RESERVE MY SPOT NOW

Total Cost: $1400

Are you an NL Member? Click here to receive a $200 discount code! 

Are you a Trailblazer Member?  Contact Shannon Knapp for a $200 discount code

What’s In It For Me?

Invaluable Knowledge and Resources

With 13 essential seminars, educational videos, practical assignments and two individual consultations to discuss your business needs, you will gain specific knowledge and tools.

These are business structure, marketing, revenue and expense management, risk management, partnerships and other critical aspects of building a successful, state-of-the-art business helping people with the help of horses.

Confidence as a Business Leader

The challenges of building a profitable and sustainable business in the equine-assisted industry can be daunting. We provide you with business coaching and mentoring that will develop you into a stronger and more skillful business leader.

This master class sets you up for success through continuous support, knowledge, resources, and confidence-building.

Learn From the Experts

Whether you are starting up or scaling up an equine-assisted practice, you will benefit immensely from the cumulative knowledge and shared resources.

These are from our course instructors and industry leaders, including Shannon Knapp and Bettina Shultz-Jobe, and guest presenters with essential expertise.

As a Student, What is My Commitment?

Each class meets on Wednesdays from 3:00 - 4:30PM CST beginning January 13th, 2021!

You will be expected to attend every class virtually on specific Wednesdays (dates below) beginning January 13, 2021 and going through April 28th, 2021

We highly encourage you to attend each class LIVE, as our instructors will be available for feedback. However, we understand that life happens! So to support your success through these 13 sessions, we will provide you with access to our class recordings following each session.

Registration Cost: $1400

A Closer Look at the 13 Sessions - 90 Minutes Each

January 13th Session 1:

Introductions and Vision

A great plan begins with a vision. How do you envision your business?

January 20th Session 2:

Mission, Capacity and Demand

What is your purpose and what needs do you fill in your community?

How can you meet the demand and make the greatest impact?

January 27th Session 3:

Non vs. For-Profit – Business Structures

Do you know the most important considerations for each business structure?

February 10th Session 4:

Liability Insurance and Risk Management

  • How do you ensure safety and manage risk?
  • What kinds of protection do you need for your business, your clients, your staff, and your facility?
  • Where do you find good insurance and how can you reduce costs?

February 17th Session 5:

Ethics and Scope of Practice

  • What are your ethical guidelines?
  • What are the ethical challenges specific to this field?
  • What is an “ethics support system” and why do you need one?

February 24th Session 6:

Clinical Notes

  • What do you need to know about writing good clinical notes/professional documentation?
  • How can your notes help you meet goals for program evaluation, research, and grant or contract requirements?

March 10th Session 7:

Income (including passive income)

  • Revenue streams are the lifeblood of your business; how do you design them?
  • The next few sessions cover some primary sources of revenue for EA businesses.

March 17th Session 8:

Billing Health Insurance

  • What are the pros and cons of accepting insurance for services?
  • What codes can be used for your services?
  • How can you streamline the billing process?
  • What are some software programs that can assist with billing?

March 24th Session 9:

Grants and Grant Writing; Policies and Procedures Overview

  • What are the core components of almost all grant applications and requests for proposals (RFPs)?
  • Do you know what policies and procedures you need to have in place for your organization specific to this field?
  • Learn how to write grants your organization can live with AND that get accepted.

April 7th Session 10:

Contracts and Proposals; MOUs (Memoranda of Understanding)

  • How to write them, what to include, and all other considerations!
  • We will review sample contracts and proposals, line by line, highlighting what NOT to overlook.

April 14th Session 11: 

Generating Clients &  Raising Awareness (Fundraising, Marketing, Demonstrations, and more)

  • What key programs do you need to have in place?
  • Where do you learn about fundraising?
  • What essential marketing collateral do you need?
  • What to do/not to do in demonstrations.
  • How do you assess your market, and create a marketing strategy?

April 21st Session 12:

Expenses

  • We’ll discuss all things expenses. Not the fun part, but so important!
  • We will review sample fixed and variable expenses, in detail.

April 28th Session 13:

Human Resources

  • Managing Volunteers and Staff; Contract Workers versus Hourly Employees
  • What are the laws and how do they affect your business?
  • Individual contracts versus staff
  • Managing volunteers
  • Onboarding processes
  • Clear expectations and job descriptions

Between each of the 13 class sessions, you will complete homework assignments enabling you to develop your business as we progress.

You will also receive a personal consultation with each instructor to talk about your business and get personal guidance.

Image of Bettina with a brown horse

Bettina Shultz-Jobe, MA, LPC

Bettina and her husband, Tim Jobe, founded Natural Lifemanship in 2010 and together have over 55 years of experience partnering people and horses to bring about healing, growth, and transformation for horse and human alike.

Bettina is passionate about discovering and utilizing the horse’s full potential for helping humans and teaching and empowering others to do the same.  She considers it an honor to partner people with horses in a way that fosters the deep connection needed for growth and true healing to occur. Her passion and mission to do evidence-based practice with the help of horses has contributed to a model in which the relationship with the whole horse supports adults and children as they heal from various forms of trauma, abuse, or neglect.  

She believes we all have an ethical obligation to our clients, our communities, and our horses to become business building experts, and is so excited to partner with you on your business building adventure!

  • Over 15 years effectively treating traumatized populations through EAP and complementary therapeutic modalities
  • Trained in expressive and experiential therapies, play therapy, neuro-biofeedback, the Neurosequential Model of Therapeutics, TF-CBT, somatic movement, and EMDR
  • Formerly PATH and EAGALA certified
  • In 2004 conducted a seminal EAP research project
  • Published chapters in numerous EAP books and curricula

Shannon Knapp, MA, NLC-EP

Shannon is founder and president of Horse Sense of the Carolinas, Inc., an internationally-recognized leader in the field of Equine Assisted Psychotherapy and Learning, Heart of Horse Sense, a nonprofit supporting EAP/L programs in Western North Carolina, and Trailblazers Uncensored, dedicated to supporting professionals in the field.

Shannon has worked with and taught horses and people for over 30 years. After 10 years teaching in college, she left academia and began working with abused & neglected horses. She began pairing “rescued” horses with people in 2001, and Horse Sense was formed soon after. She and her husband Richard continue to work with horses through horse rescue organizations, local humane societies, and law enforcement.

  • Published author of many books and curricula in the field of EAP/EAL, including More Than a Mirror: Horses, Humans and Therapeutic Practices and Horse Sense Business Sense: Practical Tools for Building a Successful Equine Assisted Program 
  • Natural Lifemanship trainer
  • EAGALA Advanced and EAGALA Military Individual designation
  • Associate Faculty for Prescott College’s Equine Assisted Learning Masters Concentration program and also for Warren Wilson College
Image of Shannon Knapp with a white horse

Meet Your Business Building Instructors

Image of Bettina with a brown horse

Bettina Shultz-Jobe, MA, LPC

Bettina and her husband, Tim Jobe, founded Natural Lifemanship in 2010 and together have over 55 years of experience partnering people and horses to bring about healing, growth, and transformation for horse and human alike.

Bettina is passionate about discovering and utilizing the horse’s full potential for helping humans and teaching and empowering others to do the same.  She considers it an honor to partner people with horses in a way that fosters the deep connection needed for growth and true healing to occur. Her passion and mission to do evidence-based practice with the help of horses has contributed to a model in which the relationship with the whole horse supports adults and children as they heal from various forms of trauma, abuse, or neglect.  

She believes we all have an ethical obligation to our clients, our communities, and our horses to become business building experts, and is so excited to partner with you on your business building adventure!

  • Over 15 years effectively treating traumatized populations through EAP and complementary therapeutic modalities
  • Trained in expressive and experiential therapies, play therapy, neuro-biofeedback, the Neurosequential Model of Therapeutics, TF-CBT, somatic movement, and EMDR
  • Formerly PATH and EAGALA certified
  • In 2004 conducted a seminal EAP research project
  • Published chapters in numerous EAP books and curricula
Image of Shannon Knapp with a white horse

Shannon Knapp, MA, NLC-EP

Shannon is founder and president of Horse Sense of the Carolinas, Inc., an internationally-recognized leader in the field of Equine Assisted Psychotherapy and Learning, Heart of Horse Sense, a nonprofit supporting EAP/L programs in Western North Carolina, and Trailblazers Uncensored, dedicated to supporting professionals in the field.

Shannon has worked with and taught horses and people for over 30 years. After 10 years teaching in college, she left academia and began working with abused & neglected horses. She began pairing “rescued” horses with people in 2001, and Horse Sense was formed soon after. She and her husband Richard continue to work with horses through horse rescue organizations, local humane societies, and law enforcement.

  • Published author of many books and curricula in the field of EAP/EAL, including More Than a Mirror: Horses, Humans and Therapeutic Practices and Horse Sense Business Sense: Practical Tools for Building a Successful Equine Assisted Program 
  • Natural Lifemanship trainer
  • EAGALA Advanced and EAGALA Military Individual designation
  • Associate Faculty for Prescott College’s Equine Assisted Learning Masters Concentration program and also for Warren Wilson College

FAQs

Who is this class for?

The Business Building Master Class is for YOU! Whether you are already an EAP/L professional who is looking to scale your business, an expert in the EAP/L field who is ready to start your own business, or new to the EAP/L field and are in the very beginning steps of your journey, we will help you get to where you want to go.

Why should I take this class NOW?

The short answer is the sooner you take this course, the sooner you’ll be running a sustainable EAP business so you can continue to bring this healing work to your community. Registration ends on December 17th, 2020, and spots are limited!  So we highly recommend you take advantage of this amazing opportunity.

Why should I start my own business?

There is incredible value in having your own business, so that you can work with clients using the methods you believe work best. But you may not have thought about the possibilities when it comes to building your own brand - one that attracts clients who are seeking your specific expertise and talents. 

When it comes to your own business, the possibilities are endless. And we can help you get there.

Business planning and building does not have to be a lonely and overwhelming process.

Let us help you build, network, and plan a future centered around your passion to join others on their healing path.

What's included in my membership?

Life coaching by text

Talia knows it’s not always easy or convenient to log onto your computer, write an email, or wait to schedule an appointment. Just text Talia and get the advice you need within 6 hours.

Monthly group sessions

Join in on Talia’s expertly led group sessions. Share experiences and journeys with people who may be experiencing what you are right now. Stay connected and have a community always.

Proven strategies to reach your goals

Talia’s coaching will help clear your mind of chaos and clutter. Learn new exercises to center yourself outside of your sessions so you stay calm day when the going gets tough.

Weekly one-on-ones with Talia

Every monthly membership comes with weekly one-on-one 30-minute sessions with Talia. This hands-on, personalized experience is your time to ask any questions, learn new exercises, and find your way.

Find your power faster.
Become a member.

A monthly membership to Talia’s life coaching may be exactly what you need to take your life on the journey you desire. Sign up for a membership today and find your purpose.

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